AB InBev - ‘Cheers to Farmers’

Created for AB InBev, the global brewing group behind brands including Budweiser, Corona and Stella Artois, the film celebrates the farmers whose work underpins the brewing process. Shot on location in agricultural fields, the piece highlights the role farmers play in growing and developing the crops that ultimately become the foundation of the world’s most recognisable beers.

The project was filmed using anamorphic lenses to give the piece a more cinematic feel and emphasise the scale of the landscape. Shooting in the middle of open farmland presented logistical challenges around access, lighting, and weather, while drone shots were used to add visual scale and place the farmers within the wider environment where the crops are grown.