IKEA x Shelter - The Unwelcome Home

This impactful campaign by IKEA and Shelter highlights the harsh realities faced by children living in temporary accommodation. Using FLISAT doll houses installed in IKEA stores, the project visualised issues like overcrowding, damp, and unsafe living conditions, helping raise awareness of the record 151,630 children currently affected.

Gold - ‘Not For Profit Campaign of the Year’.

Gold - ‘Sustainability/Purpose Campaign of the Year’.

- PRmoment

Crew

PR Comp: @Weber Shandwick

DOP: @OliverDurnford_DOP

Gold Sustainability Campaign of the Year 2025 award graphic with laurel wreaths.
Award logo for 'Gold Not For Profit Campaign of the Year 2025' with laurel leaves.