IKEA x Shelter - The Unwelcome Home
This impactful campaign by IKEA and Shelter highlights the harsh realities faced by children living in temporary accommodation. Using FLISAT doll houses installed in IKEA stores, the project visualised issues like overcrowding, damp, and unsafe living conditions, helping raise awareness of the record 151,630 children currently affected.
Gold - ‘Not For Profit Campaign of the Year’.
Gold - ‘Sustainability/Purpose Campaign of the Year’.
- PRmoment
Crew
PR Comp: @Weber Shandwick
DOP: @OliverDurnford_DOP