IKEA x Shelter - The Unwelcome Home

This impactful campaign by IKEA and Shelter highlights the harsh realities faced by children living in temporary accommodation. Using FLISAT doll houses installed in IKEA stores, the project visualised issues such as overcrowding, damp, and unsafe living conditions, helping raise awareness of the record 151,630 children currently affected.

To bring the miniature environments to life, the film was shot using a probe lens to capture extreme macro perspectives inside the doll’s houses. This approach allowed the small-scale sets to feel imposing and life-size, emphasising the claustrophobic and unstable conditions many families experience in temporary accommodation.

The campaign went on to win three industry awards and was also shortlisted for the ‘PR Lions’ in Cannes.