Knorrplay - Knorr Stock Campaign

In a playful twist for Valentine's Day, Knorr partnered with Ann Summers to launch 'Knorrplay', a limited-edition 'aphrodisiac' stock pot designed to spice up couples' culinary experiences. This cheeky campaign, fronted by maître d' Fred Sirieix, encouraged partners to discover that the real secret ingredient is cooking together. Shot entirely on a Sony Xperia smartphone, the film captures the campaign's vibrant energy and humour, showcasing how a simple stock cube can become the catalyst for connection and flirtation in the kitchen.